Apparently, dude just bought ENYCE. Umm...wow. For some reason, I keep forgetting that Diddy really has bread. Had [read: lost] a debate with some friends not too long ago about whether or not Sean John was still moving units. This is kind of a big deal. Not like when Nick Cannon-Carey bought the fashion mega-entity that is PNB Nation. [Sarcasm? Yes.]
Oh, random fact: ENYCE was originally supposed to be pronounced "ENN-why-CEE", for obvious reasons.
The video is slightly humorous, so feel free to squander away a few moments to enjoy.
That's all, bipeds.
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